Category: Digital

Google’s 2019 Research Review Reveals Key Insights

Google’s recently released 2019 Research Review reveals five key themes based on Google and YouTube data and research and expects these trends to continue in 2020:

  1. Consumer journeys are becoming increasingly complex
  2. New media channels are emerging
  3. Satisfying immediacy is often more important than loyalty
  4. Traditional industries are transforming with digital
  5. Standards are being raised in privacy and digital well-being

Mary Meeker’s Internet Trends, 2018 Version

Definitely worth watching. Highlights (via Recode.net) include:

Few Patients Use Digital Portals

A new study from the United States Government Accountability Office shows that relatively few patients electronically access their health information when offered the ability to do so. In 2015, the latest year for which full data is available, only 15% of hospital patients accessed their data through a hospital digital portal and only 30% of patients used a portal provided by their doctor’s office. Patients cited limitations such as the inability to aggregate their health information from multiple sources into a single record.

Since 2009, the Department of Health and Human Services (HHS) has invested over $35 billion in health information technology, including efforts to enhance patient access to and use of electronic health information.

The full study is available on the US GOA website.

The Modernization of Healthcare

Healthcare trails many industries in their adoption of technology. Recently, a shift has begun that signals the “retailing” of healthcare as providers take cues from other industries to aid consumers as they begin their patient journey. An article over at Internet Health Management discusses what patients want when shopping for healthcare:

  1. Patient-friendly environments.
  2. Loyalty programs.
  3. More convenient services.
  4. On-demand services.
  5. Better physician directories.
  6. Publication of ratings and reviews.

How Millennials are Changing Healthcare

According to Pew Research Center, millennials are now America’s largest generation and their numbers are continuing to grow. The millennial population is expected to peak at 81.1 million in 2036. An article at the Advisory Board details 4 ways they are changing health care:

  1. They want to know about costs upfront – so price transparency is a must.
  2. Convenience – including extended hours, scheduling appointments online, and walk-in appointments – is a priority.
  3. They want, and expect, their providers to be tech savvy.
  4. They consult family, friends, online ratings and reviews when looking for a provider.

Death of the Industrial Advertising Complex?

In his talk at L2’s Digital Leadership Academy, Scott Galloway argues that advertising is becoming less essential to brand building as consumers are discovering products with tools like Google, Amazon, and TripAdvisor. The brand is no longer on the tip of the tongue, it’s what Google says it is.

I do not agree with everything he puts forth in his lecture, but he makes some very thought provoking points.