Month: June 2016

Baymard Institute: 3 Key Design Principles for Product Listing Information

Baymard Institute just posted an interesting article about the importance of UX on product listing pages based on their e-commerce usability research.

Users select and reject products in the product listing pages based on the information available about each item. We’ve previously documented that 46% of e-commerce site have severe usability issues because they display too few product attributes in the product listings.

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Mary Meeker’s 2016 Internet Trends Report

Mary Meeker’s annual Internet Trends Report for 2016 came out last week. Some highlights include:

  • The global internet adoption rate was flat year-over-year at 9%, reaching 3 billion users or 42% of the world’s population
  • Smartphone adoption’s growth is slowing, while Android increases marketshare despite a shrinking average selling price
  • Video viewership is exploding, with Snapchat and Facebook Live showing the way, though video ads aren’t always effective
  • Messaging is dominated by Facebook and WeChat, it’s growing rapidly, and evolving from simple text communication to become our new home screen with options for vivid self-expression and commerce
  • US advertising is growing, with Google and Facebook controlling 76% of the market and rising, but advertisers still spend too much on legacy media rather than new media where the audience has shifted
  • Meeker predicts the rise of voice interfaces because they’re fast, easy, personalized, hands-free, and cheap, with Google on Android now seeing 20% of searches from voice, and Amazon Echo sales growing as iPhone sales slow
  • The USA could become the home of the auto industry again thanks to innovation from Tesla and Google despite US auto sales slipping since 1950, though car ownership will fall as Uber/UberPool sharing becomes mainstream