Jason Fried at 37 Signals wrote a great post about the fragility of ideas, gut opinions and learning to think before reacting. The advertising business is all about conceiving, nurturing and selling ideas so it’s important that we learn how to react to other people’s ideas.
Ideas are fragile. They often start powerless. They’re barely there, so easy to ignore or skip or miss.
There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea.