According to Pew Research Center, millennials are now America’s largest generation and their numbers are continuing to grow. The millennial population is expected to peak at 81.1 million in 2036. An article at the Advisory Board details 4 ways they are changing health care:
- They want to know about costs upfront – so price transparency is a must.
- Convenience – including extended hours, scheduling appointments online, and walk-in appointments – is a priority.
- They want, and expect, their providers to be tech savvy.
- They consult family, friends, online ratings and reviews when looking for a provider.