It seems like the location-based social media apps like Foursquare, Gowalla and BrightKite are finally beginning to pick up steam. Starbucks was an early adopter of Foursquare, and now I’m starting to see more and more small businesses take advantage of the opportunities that are being afforded by this new medium. In fact, the social media group at HM&P is currently working with several clients, including O2 Fitness, to roll out location-based promotions.
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