Month: February 2016

Great article on working with Steve Jobs. By someone who actually worked with him – former Adobe, NeXT, and Apple employee Glenn Reid.

I can still remember some of those early meetings, with 3 or 4 of us in a locked room somewhere on Apple campus, with a lot of whiteboards, talking about what iMovie should be (and should not be). It was as pure as pure gets, in terms of building software. Steve would draw a quick vision on the whiteboard, we’d go work on it for a while, bring it back, find out the ways in which it sucked, and we’d iterate, again and again and again. That’s how it always went. Iteration. It’s the key to design, really. Just keep improving it until you have to ship it.

I think in many ways Apple still adheres to this philosophy of releasing an MVP and continuously iterating again and again and again until they have a polished, mature product.

Read the full article.