One out of every five engagements with brands on Facebook and Twitter is driven by television advertising:
Turner and 4C have released the first study to date that quantifies the impact of television advertising on social media brand engagement across Facebook and Twitter.
Covering more than six months of TV advertising and social advertising for 26 brands, our research found that TV advertising drives 1 out of every 5 social media brand engagements.
In addition to how TV ads affect social engagement for brands, the report covers the impact of premium vs. non-premium TV advertising segmented by type, and how cost factors in.