Definitely worth watching. Highlights (via Recode.net) include:
- 2017 was the first year in which smartphone unit shipments didn’t grow at all.
- People, however, are still increasing the amount of time they spend online.
- Mobile payments are becoming easier to complete.
- Voice-controlled products like Amazon Echo are taking off.
- Tech companies are facing a “privacy paradox.”
- Tech companies are becoming a larger part of U.S. business. In April, they accounted for 25 percent of U.S. market capitalization.
- E-commerce sales growth is continuing to accelerate. It grew 16 percent in the U.S. in 2017, up from 14 percent in 2016.
- Big tech is competing on more fronts. Google is expanding from an ads platform to a commerce platform via Google Home Ordering. Meanwhile, e-commerce giant Amazon is moving into advertising.
- People are spending more on health care, meaning they might have to be more focused on value. Expect health care companies to offer more modern retail experiences, with convenient offices, digitized transactions and on-demand pharmacy services.
- The speed of technological disruption is accelerating. It took about 80 years for Americans to adopt the dishwasher. The consumer internet became commonplace in less than a decade.
- Expect technology to also disrupt the way we work. Just as Americans moved from agriculture to services in the 1900s, employment types will again be in flux. This time, expect more on-demand and internet-related jobs to predominate.
- Internet leaders like Google and Amazon will offer more artificial intelligence service platforms as AI becomes a bigger part of enterprise spending.
The full report can be found here.