iPhone Slowdowns Explained

I ran across a good article at Macrumors that does a great job of explaining the reasons behind the recent iOS slowdowns on older hardware. If you’re experiencing slowdowns, this is definitely worth a read. I have high hopes that a battery replacement will breath new life into my aging iPhone 6 Plus. Since upgrading to iOS 11, I have experienced all of the symptoms outlined in Apple’s iPhone and Battery Performance support document:

In cases that require more extreme forms of this power management, the user may notice effects such as:

– Longer app launch times
– Lower frame rates while scrolling
– Backlight dimming (which can be overridden in Control Center)
– Lower speaker volume by up to -3dB
– Gradual frame rate reductions in some apps
– During the most extreme cases, the camera flash will be disabled as visible in the camera UI
– Apps refreshing in background may require reloading upon launch

To get your battery replaced, visit the Contact Apple Support page, click on See Your Products, sign in to your Apple ID account, select which iPhone, and click on Battery, Power, and Charging and then Battery Replacement.

After completing the above steps, you should have options available to you to take your iPhone to an Apple Store or Apple Authorized Service Provider, mail the device to an Apple Repair Center, or both.

For more details, see the full article at Macrumors.

Mobile Sales Soar on Black Friday

Mobile shopping surged throughout the Thanksgiving weekend according to data from Adobe Inc. and payment processor PayPal Holdings Inc. Mobile had its biggest day ever on Black Friday, when mobile sales reached $1.2 billion the day after Thanksgiving, up 33% year over year, according to the Adobe Digital Insights unit of marketing and analytics software provider Adobe.

via Internet Retailer

Mobile is Officially Here!

Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter.

worldwide-internet-usage-graph

 
Despite the fact that desktop usage in the US is still represents the majority of users at 58%, this should be a wakeup call for any businesses who still don’t have a site optimized for mobile devices. Mobile is here!

Mary Meeker’s 2016 Internet Trends Report

Mary Meeker’s annual Internet Trends Report for 2016 came out last week. Some highlights include:

  • The global internet adoption rate was flat year-over-year at 9%, reaching 3 billion users or 42% of the world’s population
  • Smartphone adoption’s growth is slowing, while Android increases marketshare despite a shrinking average selling price
  • Video viewership is exploding, with Snapchat and Facebook Live showing the way, though video ads aren’t always effective
  • Messaging is dominated by Facebook and WeChat, it’s growing rapidly, and evolving from simple text communication to become our new home screen with options for vivid self-expression and commerce
  • US advertising is growing, with Google and Facebook controlling 76% of the market and rising, but advertisers still spend too much on legacy media rather than new media where the audience has shifted
  • Meeker predicts the rise of voice interfaces because they’re fast, easy, personalized, hands-free, and cheap, with Google on Android now seeing 20% of searches from voice, and Amazon Echo sales growing as iPhone sales slow
  • The USA could become the home of the auto industry again thanks to innovation from Tesla and Google despite US auto sales slipping since 1950, though car ownership will fall as Uber/UberPool sharing becomes mainstream

How Mobile is Changing Consumer Behavior

Consumer behavior and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.

Think With Google:  4 New Moments Every Marketer Should Know