Month: November 2016

Mobile Sales Soar on Black Friday

Mobile shopping surged throughout the Thanksgiving weekend according to data from Adobe Inc. and payment processor PayPal Holdings Inc. Mobile had its biggest day ever on Black Friday, when mobile sales reached $1.2 billion the day after Thanksgiving, up 33% year over year, according to the Adobe Digital Insights unit of marketing and analytics software provider Adobe.

via Internet Retailer

Hunter Boots Website Puts Emphasis on Design

Econsultancy has a good writeup on the new Hunter e-commerce website. It’s nice to see someone doing something interesting with e-commerce and making design a priority. This is so much more that an online catalog – it has the feel of a fashion magazine. Great lifestyle photos and excellent product shots.

hunter boots
Gives the user an overview of the entire range of products with the ability to easily see different colors.

 

The Modernization of Healthcare

Healthcare trails many industries in their adoption of technology. Recently, a shift has begun that signals the “retailing” of healthcare as providers take cues from other industries to aid consumers as they begin their patient journey. An article over at Internet Health Management discusses what patients want when shopping for healthcare:

  1. Patient-friendly environments.
  2. Loyalty programs.
  3. More convenient services.
  4. On-demand services.
  5. Better physician directories.
  6. Publication of ratings and reviews.

How Millennials are Changing Healthcare

According to Pew Research Center, millennials are now America’s largest generation and their numbers are continuing to grow. The millennial population is expected to peak at 81.1 million in 2036. An article at the Advisory Board details 4 ways they are changing health care:

  1. They want to know about costs upfront – so price transparency is a must.
  2. Convenience – including extended hours, scheduling appointments online, and walk-in appointments – is a priority.
  3. They want, and expect, their providers to be tech savvy.
  4. They consult family, friends, online ratings and reviews when looking for a provider.

Mobile is Officially Here!

Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent web analytics company StatCounter.

worldwide-internet-usage-graph

 
Despite the fact that desktop usage in the US is still represents the majority of users at 58%, this should be a wakeup call for any businesses who still don’t have a site optimized for mobile devices. Mobile is here!