Hunter Boots Website Puts Emphasis on Design

Econsultancy has a good writeup on the new Hunter e-commerce website. It’s nice to see someone doing something interesting with e-commerce and making design a priority. This is so much more that an online catalog – it has the feel of a fashion magazine. Great lifestyle photos and excellent product shots.

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Gives the user an overview of the entire range of products with the ability to easily see different colors.

 

Baymard Institute: 3 Key Design Principles for Product Listing Information

Baymard Institute just posted an interesting article about the importance of UX on product listing pages based on their e-commerce usability research.

Users select and reject products in the product listing pages based on the information available about each item. We’ve previously documented that 46% of e-commerce site have severe usability issues because they display too few product attributes in the product listings.

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Working With Steve Jobs

Great article on working with Steve Jobs. By someone who actually worked with him – former Adobe, NeXT, and Apple employee Glenn Reid.

I can still remember some of those early meetings, with 3 or 4 of us in a locked room somewhere on Apple campus, with a lot of whiteboards, talking about what iMovie should be (and should not be). It was as pure as pure gets, in terms of building software. Steve would draw a quick vision on the whiteboard, we’d go work on it for a while, bring it back, find out the ways in which it sucked, and we’d iterate, again and again and again. That’s how it always went. Iteration. It’s the key to design, really. Just keep improving it until you have to ship it.

I think in many ways Apple still adheres to this philosophy of releasing an MVP and continuously iterating again and again and again until they have a polished, mature product.

Read the full article.

Project Comet

Adobe finally gets serious about UX design in it’s answer to Bohemian Coding’s Sketch app with Project Comet. Set to arrive in early 2016, it allows designers to “Take your UX designs from start to finish with the cross-platform app that lets you do it all — wireframing, visual design, interaction design, prototyping, previewing and sharing. And because it’s built from the ground up, Comet delivers innovative tools and breakthrough performance to help you design in record time.”

I’m hoping it has the best of Sketch combined with the prototyping and sharing capabilities of InVision. I guess we’ll see pretty soon.

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