Apple Reports $1.21 Billion Profit for Q2 2009

“We are extremely pleased to report the best non-holiday quarter revenue and earnings in our history,” said Peter Oppenheimer, Apple’s CFO, in announcing the company’s March quarter financial results. In its fiscal 2009 second quarter, Apple posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion, or $1.33 per diluted share. Gross margin was 36.4 percent, up from 32.9 percent in the year-ago quarter.

Apple shipped 2.22 million Macintosh computers during the quarter, a unit decline of 3 percent over the year-ago quarter. The company also sold 11.01 million Pods during the quarter, representing 3 percent unit growth over the year-ago quarter. Quarterly iPhone unit sales reached 3.79 million, up 123 percent from the year-ago-quarter.

HM&P Brings Home Seven ADDYs

The AAF held the 2009 ADDY Awards show last night at the Durham Performing Arts Center. HM&P won the following:

  • GOLD – Poster Campaign
    Defend Your Base (for CORDURA® brand)
  • GOLD – Website, B-to-B Flash
    William Marsh Website
  • SILVER – Mixed-Media, National Consumer
    Defend Your Base Integrated (for CORDURA® brand)
  • SILVER – Consumer/Trade Campaign, Color
    Cactus Corn (for Aquatic Life)
  • SILVER – Website, Consumer Flash
    Defend Your Base Website (for CORDURA® brand)
  • SILVER – Self Promotion, Interactive
    Decorate The New Guy (Howard, Merrell & Partners holiday card)
  • JUDGE’S CHOICE TOTAL BODY OF WORK – Mixed-Media, National Consumer
    Defend Your Base Integrated (for CORDURA® brand)

Congratulations to everyone at HM&P who put the thought, time and effort into making these as good as they are.

Why Apple Is Dropping Macworld

One word (or acronym)… WWDC. I quit going to Macworld years ago in favor of WWDC. Don’t get me wrong, Macworld is fun. It’s a big show with lots of vendors, lots of big booths, lots of geek loot, lots of good parties, the occasional booth babe (anyone remember the Iomega chics in the rubber suits at Macworld Boston or Lara Croft at the Apple party at Macworld New York?). But if you really want to learn something, WWDC is The Show. This is beside the fact that it makes much better business sense for Apple to put it’s money behind its own developer’s conference. It doesn’t hurt that it sold out for the first time ever last year.