I’m Scott Piggott, a marketing executive with 20+ years of experience leading lifecycle marketing, customer engagement, and omnichannel strategy across financial services, healthcare, and B2B organizations. Expert in integrating CRM, marketing automation, analytics, and content to deliver data-driven marketing programs that improve acquisition, conversion, retention, and product utilization. Proven ability to design and execute segmentation, personalization, and cross-sell strategies that deepen customer relationships and drive long-term value.
I have a track record of building and mentoring high-performing, award-winning teams and aligning marketing strategy with measurable business outcomes.
I help organizations modernize marketing operations and drive measurable growth through strategy, technology, and data.
