1. Consumer journeys are becoming increasingly complex
2. New media channels are emerging
3. Satisfying immediacy is often more important than loyalty
4. Traditional industries are transforming with digital
5. Standards are being raised in privacy and digital well-being

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I do not agree with everything he puts forth in his lecture, but he makes some very thought provoking points.

The post Death of the Industrial Advertising Complex? first appeared on Scott Piggott.

Digital revenue for U.S. agencies surged 13.5% in 2015 to $19.3 billion, including digital work for all agency types from ad agencies and media agencies to public relations agencies and digital pure plays, according to Ad Age Datacenter’s analysis.

Digital’s share of marketing spending continues to grow. Digital captured 41.3% of U.S. agency revenue in 2015 ($19.3 billion out of $46.8 billion), up from 39.7% in 2014 and 25.8% back in 2009.

“You can’t discuss a go-to-market strategy with a client if you’re not offering best-in-class digital offerings integrated with the media as well as the creative parts of our business,” Michael Roth, chairman-CEO of Interpublic Group of Cos., told investors in March.

The surge in agencies’ digital revenue mirrors growth in digital ad spending. The internet in 2015 accounted for 28.3% of U.S. major-media ad spending, double the level of 2009, according to data from Publicis’ ZenithOptimedia. It expects the internet to capture 31.5% of spending in 2016 and 34.8% next year. ZenithOptimedia’s forecasts show the internet passing TV in 2017 to become the biggest U.S. ad medium.

Read the full article at AdAge.com.

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• The global internet adoption rate was flat year-over-year at 9%, reaching 3 billion users or 42% of the world’s population
• Smartphone adoption’s growth is slowing, while Android increases marketshare despite a shrinking average selling price
• Video viewership is exploding, with Snapchat and Facebook Live showing the way, though video ads aren’t always effective
• Messaging is dominated by Facebook and WeChat, it’s growing rapidly, and evolving from simple text communication to become our new home screen with options for vivid self-expression and commerce
• US advertising is growing, with Google and Facebook controlling 76% of the market and rising, but advertisers still spend too much on legacy media rather than new media where the audience has shifted
• Meeker predicts the rise of voice interfaces because they’re fast, easy, personalized, hands-free, and cheap, with Google on Android now seeing 20% of searches from voice, and Amazon Echo sales growing as iPhone sales slow
• The USA could become the home of the auto industry again thanks to innovation from Tesla and Google despite US auto sales slipping since 1950, though car ownership will fall as Uber/UberPool sharing becomes mainstream

The post Mary Meeker’s 2016 Internet Trends Report first appeared on Scott Piggott.

Turner and 4C have released the first study to date that quantifies the impact of television advertising on social media brand engagement across Facebook and Twitter.

Covering more than six months of TV advertising and social advertising for 26 brands, our research found that TV advertising drives 1 out of every 5 social media brand engagements.

In addition to how TV ads affect social engagement for brands, the report covers the impact of premium vs. non-premium TV advertising segmented by type, and how cost factors in.

Get the full study here.

The post TV Drives Engagement first appeared on Scott Piggott.

Ideas are fragile. They often start powerless. They’re barely there, so easy to ignore or skip or miss.

There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea.

The post Give It Five Minutes first appeared on Scott Piggott.

Howard, Merrell & Partners recently launched the redesigned NutriDense.com. See before and after images after the jump.

Before:

After:

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