1. Consumer journeys are becoming increasingly complex
2. New media channels are emerging
3. Satisfying immediacy is often more important than loyalty
4. Traditional industries are transforming with digital
5. Standards are being raised in privacy and digital well-being

The post Google’s 2019 Research Review Reveals Key Insights first appeared on Scott Piggott.

Definitely worth watching. Highlights (via Recode.net) include:

• 2017 was the first year in which smartphone unit shipments didn’t grow at all.
• People, however, are still increasing the amount of time they spend online.
• Mobile payments are becoming easier to complete.
• Voice-controlled products like Amazon Echo are taking off. 
• Tech companies are facing a “privacy paradox.”
• Tech companies are becoming a larger part of U.S. business. In April, they accounted for 25 percent of U.S. market capitalization.
• E-commerce sales growth is continuing to accelerate. It grew 16 percent in the U.S. in 2017, up from 14 percent in 2016.
• Big tech is competing on more fronts. Google is expanding from an ads platform to a commerce platform via Google Home Ordering. Meanwhile, e-commerce giant Amazon is moving into advertising.
• People are spending more on health care, meaning they might have to be more focused on value. Expect health care companies to offer more modern retail experiences, with convenient offices, digitized transactions and on-demand pharmacy services.
• The speed of technological disruption is accelerating. It took about 80 years for Americans to adopt the dishwasher. The consumer internet became commonplace in less than a decade.
• Expect technology to also disrupt the way we work. Just as Americans moved from agriculture to services in the 1900s, employment types will again be in flux. This time, expect more on-demand and internet-related jobs to predominate.
• Internet leaders like Google and Amazon will offer more artificial intelligence service platforms as AI becomes a bigger part of enterprise spending.

The full report can be found here.

The post Mary Meeker’s Internet Trends, 2018 Version first appeared on Scott Piggott.

Since 2009, the Department of Health and Human Services (HHS) has invested over $35 billion in health information technology, including efforts to enhance patient access to and use of electronic health information.

The full study is available on the US GOA website.

The post Few Patients Use Digital Portals first appeared on Scott Piggott.

1. Patient-friendly environments.
2. Loyalty programs.
3. More convenient services.
4. On-demand services.
5. Better physician directories.
6. Publication of ratings and reviews.

The post The Modernization of Healthcare first appeared on Scott Piggott.

1. They want to know about costs upfront – so price transparency is a must.
2. Convenience – including extended hours, scheduling appointments online, and walk-in appointments – is a priority.
3. They want, and expect, their providers to be tech savvy.
4. They consult family, friends, online ratings and reviews when looking for a provider.

The post How Millennials are Changing Healthcare first appeared on Scott Piggott.

I do not agree with everything he puts forth in his lecture, but he makes some very thought provoking points.

The post Death of the Industrial Advertising Complex? first appeared on Scott Piggott.

Digital revenue for U.S. agencies surged 13.5% in 2015 to $19.3 billion, including digital work for all agency types from ad agencies and media agencies to public relations agencies and digital pure plays, according to Ad Age Datacenter’s analysis.

Digital’s share of marketing spending continues to grow. Digital captured 41.3% of U.S. agency revenue in 2015 ($19.3 billion out of $46.8 billion), up from 39.7% in 2014 and 25.8% back in 2009.

“You can’t discuss a go-to-market strategy with a client if you’re not offering best-in-class digital offerings integrated with the media as well as the creative parts of our business,” Michael Roth, chairman-CEO of Interpublic Group of Cos., told investors in March.

The surge in agencies’ digital revenue mirrors growth in digital ad spending. The internet in 2015 accounted for 28.3% of U.S. major-media ad spending, double the level of 2009, according to data from Publicis’ ZenithOptimedia. It expects the internet to capture 31.5% of spending in 2016 and 34.8% next year. ZenithOptimedia’s forecasts show the internet passing TV in 2017 to become the biggest U.S. ad medium.

Read the full article at AdAge.com.

The post Going Digital first appeared on Scott Piggott.