Martech | Scott Piggott https://piggott.us Mon, 10 Feb 2025 16:06:18 +0000 en-US hourly 1 https://piggottcdn.sirv.com/WP_piggott.us/2025/02/cropped-cropped-cropped-PGT3.png?w=32&h=32&scale.option=fill&cw=32&ch=32&cx=center&cy=center Martech | Scott Piggott https://piggott.us 32 32 111240843 2025 Martech Report https://piggott.us/2025/02/2025-martech-report/ Mon, 10 Feb 2025 16:06:15 +0000 https://piggott.us/?p=1102 The “Martech for 2025” report by Scott Brinker and Frans Riemersma explores how AI is fundamentally reshaping marketing technology. Drawing parallels to historical tech revolutions like e-commerce, the report emphasizes that while AI’s short-term hype may overshadow its current capabilities, its long-term impact will be transformative. Definitely worth a read. Get a copy here.

The post 2025 Martech Report first appeared on Scott Piggott.

]]> The “Martech for 2025” report by Scott Brinker and Frans Riemersma explores how AI is fundamentally reshaping marketing technology. Drawing parallels to historical tech revolutions like e-commerce, the report emphasizes that while AI’s short-term hype may overshadow its current capabilities, its long-term impact will be transformative. Definitely worth a read. Get a copy here.

The post 2025 Martech Report first appeared on Scott Piggott.

]]> 1102