E-commerce | Scott Piggott https://piggott.us Thu, 05 Jan 2017 23:03:07 +0000 en-US hourly 1 https://piggottcdn.sirv.com/WP_piggott.us/2025/02/cropped-cropped-cropped-PGT3.png?w=32&h=32&scale.option=fill&cw=32&ch=32&cx=center&cy=center E-commerce | Scott Piggott https://piggott.us 32 32 111240843 Mobile Sales Soar on Black Friday https://piggott.us/2016/11/mobile-sales-soar-on-black-friday/ Tue, 29 Nov 2016 20:53:34 +0000 http://scottpiggott.com/?p=276 Mobile shopping surged throughout the Thanksgiving weekend according to data from Adobe Inc. and payment processor PayPal Holdings Inc. Mobile had its biggest day ever on Black Friday, when mobile sales reached $1.2 billion the day after Thanksgiving, up 33% year over year, according to the Adobe Digital Insights unit of marketing and analytics software […]

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]]> Mobile shopping surged throughout the Thanksgiving weekend according to data from Adobe Inc. and payment processor PayPal Holdings Inc. Mobile had its biggest day ever on Black Friday, when mobile sales reached $1.2 billion the day after Thanksgiving, up 33% year over year, according to the Adobe Digital Insights unit of marketing and analytics software provider Adobe.

via Internet Retailer

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]]> 276 Hunter Boots Website Puts Emphasis on Design https://piggott.us/2016/11/hunter-boots-website-puts-emphasis-on-design/ Wed, 16 Nov 2016 16:35:18 +0000 http://scottpiggott.com/?p=270 Econsultancy has a good writeup on the new Hunter e-commerce website. It’s nice to see someone doing something interesting with e-commerce and making design a priority. This is so much more that an online catalog – it has the feel of a fashion magazine. Great lifestyle photos and excellent product shots.  

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]]> Econsultancy has a good writeup on the new Hunter e-commerce website. It’s nice to see someone doing something interesting with e-commerce and making design a priority. This is so much more that an online catalog – it has the feel of a fashion magazine. Great lifestyle photos and excellent product shots.

hunter boots
Gives the user an overview of the entire range of products with the ability to easily see different colors.

 

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]]> 270 Baymard Institute: 3 Key Design Principles for Product Listing Information https://piggott.us/2016/06/baymard-institute-3-key-design-principles-for-product-listing-information/ Wed, 08 Jun 2016 11:37:42 +0000 http://scottpiggott.com/wordpress/?p=202 Baymard Institute just posted an interesting article about the importance of UX on product listing pages based on their e-commerce usability research. Users select and reject products in the product listing pages based on the information available about each item. We’ve previously documented that 46% of e-commerce site have severe usability issues because they display […]

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]]> Baymard Institute just posted an interesting article about the importance of UX on product listing pages based on their e-commerce usability research.

Users select and reject products in the product listing pages based on the information available about each item. We’ve previously documented that 46% of e-commerce site have severe usability issues because they display too few product attributes in the product listings.

ux-research

 

TL;DR – In essence the findings can be summarized quite simply: First, e-commerce sites must ensure their product list items include all Essential Attributes (price, thumbnail, product title or type, variations, and user ratings) along with 1-3 Category-Specific Attributes. Second, with the right list item information in place, e-commerce sites must ensure that the design of this information allows for:

  1. Comparison through Information Consistency – both in terms of what information is included and the sequence in which it is displayed.
  2. Scannability through Separate Entities – avoid embedding specs in titles; instead style attributes as separate entities.
  3. Overview through Progressive Disclosure – consider utilizing mouse hover to show additional (secondary) item information and possible a new thumbnail (e.g. different product angle).

Read the entire article at Baymard Institute.

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